Understand The Mindset Of Your Prospects

Maybe you are new to the business and fear holds you back. You are afraid to present your new business opportunity to possible prospects because you are not sure what answer to expect. Maybe you are afraid of rejection. Do you wished you could understand your prospects better? 

Its hard to persuade a prospect to buy product or join your opportunity if you do not know who they are or what they need. This article will help you understand the different types of mindsets people have when you present your business opportunity to them. 

But first... 

Let us see what a mindset is?

According to Dictionary.com, the definition of mindset is this; 

“A fixed mental attitude or disposition that predetermines a person’s responses to and interpretations of situations.” 

From this definition, it’s clear that the type of mindset we adopt in life, can easily determine how much success, happiness and wealth we achieve. 

The 4 most common mindsets:

The Employee Mindset

The people with this kind of mindset will always ask, “If I register today, how much will they be paying every month?” They are always busy; - most people are these days. 

The Gambler’s Mindset

These people will ask, “If I register now, how much do i get back?” They always wants to know what’s in it for them. 

The Ponzi Mindset 

The Ponzi schemers are those which will ask “if I pay now to register now, when will I be matched to GH (Get Help)?. They are the kind of people who will never have patience to build their Residual income system. 

The Entrepreneur’s Mindset 

The Entrepreneurs will ask, “What are the procedures for building this business? And what is the guarantee that if I follow these procedures diligently, I will become financially free for life?” 

Knowing these mindsets is one thing. Being able to use them to your advantage when presenting your opportunity or on a prospecting call is another. 

"Once your mindset changes, everything on the outside will change along with it" 

Steve Maraboli

To reach your prospects on an intellectual, emotional, and personal level you must understand the their mindset. Their mindset will be made up of their beliefs, feelings, and desires. 

Beliefs 

What does your prospect believe? 

What is their attitude toward your product/opportunity? 

What problems and issues does your product/opportunity address? 

Feelings 

How does the prospect feel? 

Are they confident or low key? 

Nervous or fearful? 

What do they feel about major issues in their lives, business, industries, or the world? 

Desires 

What do they want? 

What are their goals? 

What changes do they want in their lives that your product can help them achieve? 

Nice To Read: How to Define Success and Achieve It - Wealth and More

To conclude, understanding the mindset of your prospects is the most important part of any sales process. Once you understand your their mindset, you know how to sell. It makes closing the sale much easier when you tailor your sales pitch around the prospects mindset. Without taking the time to get inside their heads, you won’t be able to help them make a calculated decision. 

To Your Success,

Colin
Entrepreneur